Senior CRM & Lifecycle Marketing Leader

Bzpp; United States; Sur place; USD 130 000 - 180 000; Plein temps

Résumé du poste

Samsung Electronics America, Inc. is seeking a Senior Manager of CRM to lead lifecycle marketing strategies across email, SMS, push and loyalty programs.

You will manage a high-performing team and partner with Integrated Marketing, E-Commerce, and Product Marketing to optimize customer journeys using first-party data. You will define priorities, roadmaps, testing frameworks, and governance to improve acquisition, retention, and lifetime value, while translating performance insights into

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement.
• Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.
• Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver consumer-centric initiatives.

Responsabilités

• Define and lead the CRM strategy across Email, SMS, Push, Triggered Communications, and Loyalty initiatives.
• Own campaign governance, prioritization, and resource planning to ensure execution quality.
• Lead the evolution of omnichannel consumer journeys and personalization powered by first‑party data.
• Present CRM performance and opportunities to senior leadership.

Connaissances

CRM strategy

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Personalization

Campaign governance

Customer journey

Analytics

Stakeholder management

Formation

Bachelor's degree

MBA or related graduate degree

Outils

CRM platforms

Marketing automation

Customer segmentation

Omnichannel marketing

Description du poste

Samsung Electronics America, Inc. is seeking a Senior Manager of CRM to lead lifecycle marketing strategies across email, SMS, push and loyalty programs.

You will manage a high-performing team and partner with Integrated Marketing, E-Commerce, and Product Marketing to optimize customer journeys using first-party data. You will define priorities, roadmaps, testing frameworks, and governance to improve acquisition, retention, and lifetime value, while translating performance insights into