CRM Lead - Lifecycle & Omnichannel Growth

Samsung Electronics America; Plano (TX); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Tuition assistance

Employee purchase program

Job summary

Samsung Electronics America is seeking a Senior Manager, CRM to lead lifecycle marketing strategies that strengthen customer acquisition, engagement, retention, loyalty, and lifetime value. You will oversee CRM strategy, campaign governance, personalization, and omnichannel journeys, directing a high‑performing CRM team across email, SMS, push, and triggered communications.

The role partners with Integrated Marketing, Product Marketing, E‑Commerce and Retail to deliver best‑in‑class experiences

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of experience in CRM, lifecycle marketing, or digital marketing.
• Experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.

Responsibilities

• Define and lead the CRM strategy across email, SMS, push notifications and automated campaigns.
• Develop lifecycle marketing strategies to increase acquisition, retention, and lifetime value.
• Partner with Creative, Brand Marketing, E‑Commerce and Retail teams to deliver cohesive experiences.
• Lead CRM analytics and data to develop scalable personalization strategies.
• Present CRM performance and opportunities to senior leadership.

Skills

CRM strategy

Lifecycle marketing

Data analytics

Cross-functional leadership

Marketing automation

Communication skills

Education

Bachelor's degree

MBA

Tools

CRM platforms

Marketing automation tools

Job description

Samsung Electronics America is seeking a Senior Manager, CRM to lead lifecycle marketing strategies that strengthen customer acquisition, engagement, retention, loyalty, and lifetime value. You will oversee CRM strategy, campaign governance, personalization, and omnichannel journeys, directing a high‑performing CRM team across email, SMS, push, and triggered communications.

The role partners with Integrated Marketing, Product Marketing, E‑Commerce and Retail to deliver best‑in‑class experiences