CRM Growth & Lifecycle Lead

Sprouts Farmers Market; Phoenix (AZ); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Competitive pay

Vacation accrual

401(k) match

Employee discounts

Flexible schedules

Training programs

Job summary

Sprouts Farmers Market is seeking a Senior CRM Marketing Specialist to drive customer engagement and retention through end-to-end CRM campaigns. You’ll manage lifecycle journeys, segmentation, testing, and personalization strategies in collaboration with cross-functional partners.

The role emphasizes data-driven decision making and industry best practices. The ideal candidate has 2–3+ years in CRM marketing, strong HTML/Liquid skills, and experience with Braze.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3+ years of experience in CRM marketing.
• Experience with Braze platform preferred.
• Advanced skills in MS Office and project management tools (Asana preferred).
• Strong understanding of marketing KPIs and metrics.
• Ability to apply critical thinking and problem-solving to optimize campaigns.
• Strong HTML, Webhooks and Liquid Syntax knowledge.
• Excellent collaboration and communication skills.

Responsibilities

• Execute CRM strategies to drive engagement and retention.
• Build and optimize CRM campaigns and lifecycle journeys.
• Run A/B tests to improve content and campaigns.
• Ensure technical feasibility of journeys using CRM platforms.
• Test and QA all CRM activity.
• Monitor email deliverability and SMS compliance.
• Coordinate with creative teams for CRM content.
• Partner with Data & Analytics to personalize interactions.
• Analyze campaign performance and report insights.

Skills

CRM marketing

Data analysis

Campaign optimization

Project management

Communication

Education

Bachelor's degree

Tools

Braze

HTML

Liquid syntax

Asana

MS Office

Job description

Sprouts Farmers Market is seeking a Senior CRM Marketing Specialist to drive customer engagement and retention through end-to-end CRM campaigns. You’ll manage lifecycle journeys, segmentation, testing, and personalization strategies in collaboration with cross-functional partners.

The role emphasizes data-driven decision making and industry best practices. The ideal candidate has 2–3+ years in CRM marketing, strong HTML/Liquid skills, and experience with Braze.