CRM Growth & Lifecycle Lead

Sweetgreen; Los Angeles (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Medical plans (3)

Dental & Vision insurance

Flexible PTO

401k program

HSA & FSA

Complimentary greens

Impact through real food

Sweetlife culture

Career growth opportunities

Sweetgreen swag

Job summary

sweetgreen is seeking a CRM Manager (Comms, Offers & Lifecycle) to own growth across email, push, SMS, and in-app channels. You will translate the marketing calendar into an integrated comms plan, build channel OKRs, and drive revenue through optimized campaigns.

Collaboration with Brand, Creative, Product, Data, and Ops is essential to grow customer frequency and loyalty. You will lead CRM testing, segmentation, and personalization, while strengthening automation and AI decisioning in marketing

Qualifications

• 6+ years in CRM, lifecycle, or retention marketing, with ownership of multiple owned channels.
• Proven track record of growing channel audiences, engagement, and channel health.
• Experience building integrated campaign calendars across multiple business partners and streams.
• Hands-on experience with Braze, SessionM, Hightouch, or comparable CRM and loyalty platforms; strong analytical skills.

Responsibilities

• Own the strategy, OKRs, and growth plan for each owned channel: define roles, expand audience reach, connect investments to outcomes, and define success metrics.
• Connect channel investment to business outcomes; build the case for new capabilities and vendors when data supports it.
• Refine CRM offer strategy and lifecycle programs to optimize journeys and maximize ROI on discounts.
• Develop audience segmentation strategies and a CRM personalization roadmap for loyalty customers.
• Lead CRM campaign planning and collaborate with cross-functional teams to maximize channel impact.
• Build and maintain the operating system behind the work: briefs, QA standards, and campaign workflows.
• Increase campaign velocity and quality by elevating automation and AI in marketing workflows.
• Manage relationships with platform partners (e.g., Braze, SessionM, Hightouch) for strategy and cost control.

Skills

CRM & Lifecycle

Retention marketing

Analytics (SQL/BI)

Experiment design

Tools

Braze

SessionM

Hightouch

Job description

sweetgreen is seeking a CRM Manager (Comms, Offers & Lifecycle) to own growth across email, push, SMS, and in-app channels. You will translate the marketing calendar into an integrated comms plan, build channel OKRs, and drive revenue through optimized campaigns.

Collaboration with Brand, Creative, Product, Data, and Ops is essential to grow customer frequency and loyalty. You will lead CRM testing, segmentation, and personalization, while strengthening automation and AI decisioning in marketing