Lifecycle Marketing Lead - Reactivations & CRM

HelloFresh; Berlin (NH); Hybride; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

HelloFresh pension scheme

Headspace access

Gym access

Hybrid work model

Résumé du poste

HelloFresh is seeking a Lifecycle Manager for Reactivations to lead customer-centric CRM initiatives across multiple markets and brands. You will translate roadmaps into campaigns, coordinating with Product, Marketing and CRM Operations to deliver high-impact communications across email, app, SMS and Direct Mail.

You will work with analysts and senior peers to set performance targets for conversions, CAC and ROI, leveraging AI decisioning and experimentation to optimise channel content and

Qualifications

• Experience with Direct Mail, Email and other CRM channels.
• Data should drive prioritisation and decision making.
• Experience with experimentation and A/B testing.
• Able to work with diverse stakeholders.

Responsabilités

• Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations.
• Collaborate with local markets, Pricing & Discount, Marketing Analytics and Product to uncover opportunities and map dependencies.
• Assist senior peers to set targets and prioritise initiatives for maximum impact.
• Define hypotheses and design experiments to guide direction with confidence.
• Brief and support creative development of assets for CRM initiatives.
• Execute and support CRM campaigns across Direct Mail, Email, Push, SMS and other channels.

Connaissances

CRM channels

Direct Mail

Email marketing

A/B testing

Team collaboration

Iterable

AI send decisioning

Outils

Iterable

AI send decisioning

Description du poste

HelloFresh is seeking a Lifecycle Manager for Reactivations to lead customer-centric CRM initiatives across multiple markets and brands. You will translate roadmaps into campaigns, coordinating with Product, Marketing and CRM Operations to deliver high-impact communications across email, app, SMS and Direct Mail.

You will work with analysts and senior peers to set performance targets for conversions, CAC and ROI, leveraging AI decisioning and experimentation to optimise channel content and