CRM Lifecycle Architect: Email, SMS & Push Campaigns

ALO; Beverly Hills (CA); On-site; USD 85,000 - 115,000; Full time

Job summary

ALO is seeking a CRM Lifecycle Specialist to support lifecycle journeys across email, SMS, mobile push, and other retention touchpoints. You will build, test, schedule, and deploy campaigns within CRM platforms, ensure accurate audience criteria, personalization, and timing, and partner with Creative, Digital, Brand, and CRM stakeholders to manage briefs and launches.

The ideal candidate brings hands-on experience with major marketing automation tools, a customer-first mindset, and a passion for

Qualifications

• 2-3 years of experience in CRM, lifecycle, retention, email, or digital marketing.
• Hands-on experience building and deploying campaigns in Braze, Klaviyo, Iterable, Attentive, Bluecore or similar platforms.
• Experience with Asana or similar project workflow systems.
• Working knowledge of automated customer journeys, audience segmentation, personalization, testing, and campaign performance measurement across email, SMS, and/or mobile push.
• Strong QA mindset and attention to detail for high-volume campaigns.
• Excellent organizational and project management skills for multiple deadlines in a fast-paced environment.
• Clear communication and collaboration with Creative, Brand, Digital, Data, and Martech partners.

Responsibilities

• Support the CRM Lifecycle Manager in executing and maintaining automated customer journeys and triggered campaigns across email, SMS, and mobile push.

Skills

CRM experience

Lifecycle marketing

Email marketing

Data analysis

QA/testing

Project management

Tools

Braze

Klaviyo

Iterable

Attentive

Bluecore

Job description

ALO is seeking a CRM Lifecycle Specialist to support lifecycle journeys across email, SMS, mobile push, and other retention touchpoints. You will build, test, schedule, and deploy campaigns within CRM platforms, ensure accurate audience criteria, personalization, and timing, and partner with Creative, Digital, Brand, and CRM stakeholders to manage briefs and launches.

The ideal candidate brings hands-on experience with major marketing automation tools, a customer-first mindset, and a passion for