CRM Campaign Architect

1 La-Z-Boy Incorporated; Indiana (PA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Vision, Dental Insurance

401k with company match

Paid time off, holidays

Job summary

La-Z-Boy Incorporated is seeking a detail-oriented Marketing Automation/CRM professional to support customer lifecycle campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience prep, QA, deployment and reporting in collaboration with cross-functional teams.

Responsibilities include managing campaigns in Eloqua and Attentive, building audience segments, ensuring data privacy and quality, and contributing to ongoing testing and optimization to improve

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field with 2-4 years of CRM/digital marketing experience.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Basic understanding of customer lifecycle marketing and audience segmentation.
• Strong written and verbal communication; collaborate with cross-functional teams.
• Working knowledge of Excel and productivity tools.

Responsibilities

• Support the execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS.
• Coordinate campaigns and maintain calendars, timelines and dependencies from approved brief through deployment.
• Partner on campaign setup in Eloqua, Attentive and other CRM platforms, including audience preparation, workflow configuration, deployment and validation.
• Support development and deployment of automated, triggered, promotional, transactional and customer journey communications.
• Build and update audience segments, lists, workflows and assets with marketing teams.
• Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Technology and vendors to align with brand standards and business goals.
• Conduct campaign QA and troubleshoot issues before launch.
• Ensure consent, preference, suppression, privacy and data-quality requirements are followed.
• Maintain campaign documentation, processes and best practices.
• Monitor performance and assist with reporting on deliverability, engagement, conversions, revenue and opt-outs.
• Support structured testing across audiences, content, offers, cadence, timing and channel.
• Support priority CRM initiatives like lifecycle orchestration, personalization and loyalty.

Skills

CRM

Email marketing

Lifecycle marketing

Digital marketing

Attention to detail

Project management

Excel

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Eloqua

Attentive

Job description

La-Z-Boy Incorporated is seeking a detail-oriented Marketing Automation/CRM professional to support customer lifecycle campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience prep, QA, deployment and reporting in collaboration with cross-functional teams.

Responsibilities include managing campaigns in Eloqua and Attentive, building audience segments, ensuring data privacy and quality, and contributing to ongoing testing and optimization to improve