Global CRM Manager: Lifecycle & Personalization

ALO; Beverly Hills (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ALO in Beverly Hills is seeking a strategic CRM Manager to lead international lifecycle campaigns across email, SMS, and push, driving repeat purchases and loyalty for global markets.

You'll translate the global CRM strategy into locally relevant programs for Canada, UK, Europe, Australia, and Asia, collaborating with Creative, Brand, and Data teams to optimize performance and personalize messaging while respecting regional preferences.

Qualifications

• 3-5 years in Lifecycle, Retention, or CRM marketing in global brands.
• Digital strategy mindset with regional insights.
• Hands-on with email, SMS, and mobile engagement platforms.
• Strong analytical skills for market-level reporting.
• Experience optimizing automated customer journeys across regions.

Responsibilities

• Own international lifecycle journeys across email, SMS, and push.
• Use regional data to tailor messaging by market.
• Deliver market-level performance insights to leadership.
• Collaborate with Creative, Brand, and in-market teams.
• Monitor KPIs like repeat purchases, LTV, churn.
• Work with Martech to scale automations and data integrity.
• Lead A/B testing across creative and segmentation.
• Align with other CRM managers to connect with loyalty and media initiatives.

Skills

Lifecycle marketing

CRM strategy

Data analysis

Cross-functional collaboration

Localization aware

Tools

Salesforce Marketing Cloud

Attentive

Braze

Bluecore

Job description

ALO in Beverly Hills is seeking a strategic CRM Manager to lead international lifecycle campaigns across email, SMS, and push, driving repeat purchases and loyalty for global markets.

You'll translate the global CRM strategy into locally relevant programs for Canada, UK, Europe, Australia, and Asia, collaborating with Creative, Brand, and Data teams to optimize performance and personalize messaging while respecting regional preferences.