CRM & Lifecycle Architect

Base Power Company; Austin (TX); On-site; USD 90,000 - 135,000; Full time

Job summary

Base is building America’s next-generation power company by deploying a network of distributed batteries. We’re seeking a Lifecycle Marketing / CRM lead to design end-to-end customer journeys, automate communications, and optimize engagement across email, SMS, and in-app touches.

You’ll craft high-converting content and ensure data integrity across systems, collaborating with design, ops, and sales to scale our education and conversion efforts.

Qualifications

• 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
• Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting.
• Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability.
• Proven ability to create organic content strategies that grow audience and engagement.
• Strong organizational and project management skills to coordinate across multiple stakeholders.
• A data-driven approach to measuring and improving performance.

Responsibilities

• CRM & Lifecycle Architecture: Own our CRM platform end to end; build workflows, automations, segmentation, lead scoring, and data hygiene.
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments.
• Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion.
• Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools).
• Copy & Content: Translate complex concepts into simple, consumer-friendly language, write content across the funnel, and define our voice across brand touchpoints.

Skills

Lifecycle marketing

CRM/marketing operations

Growth marketing

Content strategy

HubSpot

Braze

Iterable

Copywriting

Project management

Data-driven

Tools

HubSpot

Braze

Iterable

Job description

Base is building America’s next-generation power company by deploying a network of distributed batteries. We’re seeking a Lifecycle Marketing / CRM lead to design end-to-end customer journeys, automate communications, and optimize engagement across email, SMS, and in-app touches.

You’ll craft high-converting content and ensure data integrity across systems, collaborating with design, ops, and sales to scale our education and conversion efforts.