CRM & Lifecycle Marketing Architect

Method Recruiting, a 3x Inc. 5000 company; Berkeley (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to design, execute, and optimize nurture campaigns across the guest journey. The role focuses on automated email journeys, segmentation, personalization, and QA to ensure high-quality deployments.

The ideal candidate will have hands-on Salesforce Marketing Cloud expertise, adeptness with HTML/CSS/AMPscript, and a deep understanding of how CRM data powers journey orchestration.

Qualifications

• 4+ years in CRM, lifecycle marketing or email marketing.
• Hands-on Salesforce Marketing Cloud expertise (Journey Builder, Email Studio, Automation Studio, Content Builder).
• Experience with CRM integrations and data ecosystems for segmentation and personalization.
• Experience building lifecycle programs: lead nurture, re-engagement, post-trip journeys.
• Strong technical proficiency in email development (HTML/CSS/AMPscript) and data-driven campaigns.
• Proven QA and troubleshooting for campaigns before deployment.
• Strong Excel or similar data tools for segmentation validation.

Responsibilities

• Build, execute and maintain automated nurture campaigns across the guest lifecycle.
• Develop multi-step journeys in Salesforce Marketing Cloud with segmentation and personalization rules.
• Translate briefs into audience strategy and campaign logic using CRM data and signals.
• Execute email campaigns from build to deployment with approvals and scheduling.
• Implement personalization and dynamic content using data-driven logic.
• Produce and troubleshoot email templates using HTML, CSS, AMPscript, and modular design.
• Own QA, testing, and optimization including A/B/multivariate tests.
• Collaborate with marketing, analytics, CRM and technical teams for data integration and flow.
• Maintain journey maps, naming conventions, and data quality standards.

Skills

Lifecycle marketing

Email marketing

Segmentation

Personalization

A/B testing

QA testing

Data analysis

Campaign optimization

Tools

Salesforce Marketing Cloud

Sales Cloud

HTML

CSS

AMPscript

SQL

Job description

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to design, execute, and optimize nurture campaigns across the guest journey. The role focuses on automated email journeys, segmentation, personalization, and QA to ensure high-quality deployments.

The ideal candidate will have hands-on Salesforce Marketing Cloud expertise, adeptness with HTML/CSS/AMPscript, and a deep understanding of how CRM data powers journey orchestration.