CRM Lifecycle Architect - Build from Scratch

LaSalle Network; Schaumburg (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Competitive 401k

Job summary

LaSalle Network seeks a CRM/Lifecycle Marketing Manager to own the U.S. customer retention strategy from the ground up, shaping segmentation, first-party data growth, and lifecycle programs across email and SMS with rigorous measurement.

You will drive engagement, retention and lifetime value, connect CRM activity to purchases, and collaborate with marketing, analytics and sales teams in a hybrid role with strong benefits.

Qualifications

• 5-8+ years of CRM, lifecycle, retention or customer marketing experience.
• Strong preference for CPG, consumer or retail brand experience.
• Experience working in-house for a brand is highly preferred.
• Strong background in customer segmentation and personalization.
• Hands-on experience with email, SMS and marketing automation platforms.
• Experience growing a first-party database or evolving an existing CRM program.
• Ability to connect marketing programs to conversion, sales or revenue, not just opens and clicks.
• Experience building or significantly improving a CRM/lifecycle program.
• Comfortable being both strategic and hands-on.
• Someone who understands how to connect lifecycle marketing back to retail/eCommerce purchase behavior.
• B2B experience is a plus, but not required.

Responsibilities

• Build the CRM and lifecycle marketing strategy.
• Develop customer journeys across email, SMS and other retention channels.
• Create meaningful customer segments and personalized messaging strategies.
• Grow their first-party customer database.
• Build programs focused on engagement, retention, repeat purchase and lifetime value.
• Connect CRM activity back to eCommerce sales and actual purchase behavior.
• Own testing and optimization, including A/B testing and performance measurement.
• Help evaluate and optimize their CRM/marketing automation technology.
• Partner across eCommerce, digital, brand marketing, sales and global marketing teams.

Skills

CRM strategy

Lifecycle marketing

Customer segmentation

Personalization

A/B testing

Email marketing

SMS marketing

Data-driven

Tools

Marketing automation

Job description

LaSalle Network seeks a CRM/Lifecycle Marketing Manager to own the U.S. customer retention strategy from the ground up, shaping segmentation, first-party data growth, and lifecycle programs across email and SMS with rigorous measurement.

You will drive engagement, retention and lifetime value, connect CRM activity to purchases, and collaborate with marketing, analytics and sales teams in a hybrid role with strong benefits.