Remote Senior Manager, CRM & Lifecycle Marketing

OneEthos Inc.; Saint Petersburg (FL); Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health coverage

401(k) with match

Employee stock options

Generous paid time off

EAP

Job summary

Climate First Bank is seeking a Senior Manager, CRM & Lifecycle Marketing to build and run an always-on engine for lead conversion, cross-sell, retention, and relationship growth across Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies.

You will map prospect and customer journeys, identify the next best action or product, and turn customer signals into relevant email, SMS, nurture, onboarding, engagement, and retention programs.

Qualifications

• 5+ years of progressive experience in CRM, lifecycle, retention, loyalty, marketing automation, or customer growth.
• Bachelor's degree in marketing, business, analytics, communications, or a related field, or equivalent experience.
• Strong hands-on proficiency with Salesforce Marketing Cloud or a comparable enterprise platform.

Responsibilities

• Develop the enterprise CRM and lifecycle roadmap across prospecting, lead nurture, onboarding, engagement, cross-sell, retention, reactivation, and advocacy.
• Map end-to-end prospect and customer journeys, identify friction and communication gaps, and build triggered programs that move people toward the next meaningful action.
• Improve lead conversion by aligning messages, timing, sales follow-up, and handoffs across Marketing and the business lines.
• Plan, build, validate, deploy, and optimize email, SMS, nurture, onboarding, engagement, and retention campaigns.
• Develop actionable segments and personalization logic using customer, product, behavioral, and engagement data.

Skills

CRM & Lifecycle

Lifecycle Marketing

Marketing Automation

Salesforce Marketing Cloud

Email Marketing

Data Segmentation

Customer Journey Mapping

Cross-Sell

Education

Bachelor's degree in marketing, business, analytics, communications, or related field

Tools

SQL

Job description

Climate First Bank is seeking a Senior Manager, CRM & Lifecycle Marketing to build and run an always-on engine for lead conversion, cross-sell, retention, and relationship growth across Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies.

You will map prospect and customer journeys, identify the next best action or product, and turn customer signals into relevant email, SMS, nurture, onboarding, engagement, and retention programs.