Lifecycle & CRM Growth Architect

Mixam Inc.; Chicago (IL); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

20 days PTO

401k contributions

Medical/Dental/Vision/Life insurance

Hybrid working

Office snacks

Apple equipment

Job summary

Mixam Inc. is seeking a retention-focused lifecycle marketing leader to own end-to-end customer journeys across email, SMS, loyalty, and HubSpot tooling. Build strategy from scratch, execute with impact, and drive revenue through highly targeted lifecycle activations and cross-sell logic.

You will partner with Data, Marketing, Pricing, Product, and Customer Ops to ship automated, measurable campaigns and a rigorous A/B testing roadmap, elevating LTV and repeat purchases.

Qualifications

• Lifecycle/CRM or ecommerce marketing experience with measurable results.
• Deep Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting.
• Strong analytical judgment with AB testing and cohort analysis.
• Ability to build processes and operating models from scratch.
• Proven track record owning retention or loyalty programs.

Responsibilities

• Own end-to-end email program: strategy, campaigns, flows, copy, testing, deployment.
• Lead lifecycle segmentation across markets using behavior and loyalty status.
• Launch and optimize Mixam Rewards onboarding, education, and redemption journeys.
• Develop SMS lifecycle and opt-in governance with reporting.
• Partner with Data, Marketing, Pricing, Product, and Ops; drive AB testing roadmap.
• Collaborate with Design on assets; maintain brand standards.

Skills

Lifecycle marketing

CRM & retention

Data-driven copywriting

A/B testing

Loyalty programs

Independent builder

Tools

Klaviyo

HubSpot

Job description

Mixam Inc. is seeking a retention-focused lifecycle marketing leader to own end-to-end customer journeys across email, SMS, loyalty, and HubSpot tooling. Build strategy from scratch, execute with impact, and drive revenue through highly targeted lifecycle activations and cross-sell logic.

You will partner with Data, Marketing, Pricing, Product, and Customer Ops to ship automated, measurable campaigns and a rigorous A/B testing roadmap, elevating LTV and repeat purchases.