Senior CRM Marketing Specialist: Data-Driven Campaigns

Sprouts Healthy Communities Foundation; Phoenix (AZ); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

15% household discount

Flexible schedules

401K retirement match

Company paid life insurance

DailyPay

Career growth opportunities

Sick time

Job summary

Sprouts Healthy Communities Foundation is seeking a Senior CRM Marketing Specialist to drive customer engagement and retention through strategic CRM campaigns and lifecycle journeys. You will manage campaigns, segmentation, A/B testing, and ensure compliance and deliverability while collaborating with data teams to personalize interactions.

The role requires 2–3+ years in CRM marketing, experience with Braze, and strong project management and analytical skills.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2-3+ years of experience in CRM marketing.
• Experience with Braze platform preferred.
• Advanced skills in MS Office and project management tools; Asana preferred.
• Strong understanding of marketing KPIs and metrics.
• Strong analytical and problem-solving abilities; data-driven.
• Knowledge of HTML, Webhooks and Liquid Syntax.
• Excellent collaboration and communication skills.

Responsibilities

• Execute CRM strategies and tactics to drive customer engagement and retention.
• Build and execute CRM campaigns, lifecycle journeys and segmentation opportunities.
• Execute A/B testing strategies to optimize marketing content and campaigns.
• Utilize CRM platforms and coding languages to ensure journey feasibility.
• Test and QA all CRM campaign activity.
• Monitor email deliverability and SMS compliance.
• Collaborate with Data and Analytics to personalize customer interactions.
• Analyze reports and campaign performance to identify optimization opportunities.
• Coordinate with cross-functional teams and stakeholders on campaigns.

Skills

CRM marketing

Analytical thinking

Strong communication

Project management

HTML / Liquid syntax

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Braze platform

Asana

MS Office

Job description

Sprouts Healthy Communities Foundation is seeking a Senior CRM Marketing Specialist to drive customer engagement and retention through strategic CRM campaigns and lifecycle journeys. You will manage campaigns, segmentation, A/B testing, and ensure compliance and deliverability while collaborating with data teams to personalize interactions.

The role requires 2–3+ years in CRM marketing, experience with Braze, and strong project management and analytical skills.