Senior CRM Marketing Lead - Personalization & Lifecycle

Sprouts Farmers Market, LLC; Phoenix (AZ); Sur place; USD 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Competitive pay

15% employee discount for household

401(k) company match

DailyPay access

Career growth opportunities

Résumé du poste

Sprouts Farmers Market, LLC is seeking a Senior CRM Marketing Specialist to execute CRM strategies, manage campaigns, and maintain the health of our customer database. You will report on performance, collaborate with internal and external partners, and optimize CRM initiatives for engagement and retention.

The ideal candidate is data-driven, with 2–3+ years in CRM marketing, and has experience with Braze, HTML, and Liquid Syntax.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3+ years of experience in CRM marketing.
• Experience with Braze platform preferred.
• Advanced skills in MS Office and project management tools (Asana preferred).
• Understanding of marketing metrics and KPIs.
• Strong analytical and problem-solving abilities to optimize programs.
• Excellent communication and collaboration skills with cross-functional teams.
• Proven track record of executing successful CRM campaigns.

Responsabilités

• Execute CRM strategies and tactics to drive customer engagement and retention.
• Build and execute CRM campaigns, lifecycle journeys, and segmentation.
• Run A/B tests to optimize content and campaigns.
• Use CRM platforms and coding languages to enable journeys and dynamic content.
• Test and QA all CRM activity and monitor deliverability and compliance.
• Coordinate campaign calendars and lead cross-functional planning meetings.
• Partner with Data and Analytics to personalize customer interactions.
• Analyze reports and data to identify trends and optimization opportunities.
• Maintain relationships with vendors and internal partners.
• Stay updated on CRM marketing trends and best practices.

Connaissances

CRM marketing

Data-driven decision making

Project management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

Braze

Asana

MS Office

HTML

Liquid Syntax

Description du poste

Sprouts Farmers Market, LLC is seeking a Senior CRM Marketing Specialist to execute CRM strategies, manage campaigns, and maintain the health of our customer database. You will report on performance, collaborate with internal and external partners, and optimize CRM initiatives for engagement and retention.

The ideal candidate is data-driven, with 2–3+ years in CRM marketing, and has experience with Braze, HTML, and Liquid Syntax.