Senior CRM Marketing Lead — Braze & Personalization

Vivid Seats; Chicago (IL); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Annual bonus incentives

FLEX PTO

Mental health days

Medical insurance

Dental insurance

Vision insurance

401K matching

Monthly event discounts

Job summary

Vivid Seats in Chicago, IL is seeking a Senior Email Marketing Specialist to lead CRM-driven campaigns across email, push, and in-app channels. You will design and deploy personalized journeys using Braze, Liquid, and customer data to boost engagement and revenue.

You will collaborate with cross-functional teams to optimize lifecycle programs, build scalable content modules, and ensure QA across channels. The role is hybrid with in-office collaboration three days a week.

Qualifications

• 5+ years of CRM and lifecycle marketing experience.
• 2+ years hands-on Braze campaign experience.
• Proficient in Liquid templating and dynamic content.
• Strong HTML/CSS email development skills.
• Experience with data-driven audience segmentation.

Responsibilities

• Build, QA, and launch email, push, and in-app campaigns in Braze.
• Create personalized customer journeys across channels.
• Collaborate with CRM, Product, Engineering, Analytics to drive campaigns.
• Troubleshoot rendering and personalization issues.

Skills

CRM marketing

HTML email development

Analytical mindset

Communication skills

Campaign optimization

Team collaboration

Tools

Braze

Liquid templating

APIs

SQL

Job description

Vivid Seats in Chicago, IL is seeking a Senior Email Marketing Specialist to lead CRM-driven campaigns across email, push, and in-app channels. You will design and deploy personalized journeys using Braze, Liquid, and customer data to boost engagement and revenue.

You will collaborate with cross-functional teams to optimize lifecycle programs, build scalable content modules, and ensure QA across channels. The role is hybrid with in-office collaboration three days a week.