CRM & Experience Strategy Associate

Adelphi Group; New York (NY); Hybrid; USD 58,000 - 64,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Stock options

Paid time off

Job summary

RAPP in New York seeks a strategic thinker for our Strategy and Planning team. You will develop CRM and digital communications strategies across channels and partner with cross-functional teams to deliver integrated campaigns.

The role emphasizes data-informed storytelling, research, and briefs with a focus on automotive accounts, offering a hybrid work model. Ideal candidates have 1+ year in strategic planning and strong writing skills.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 1+ years of strategic planning experience in an agency or brand context.
• Experience using AI tools to accelerate research and insights.
• Familiarity with CRM and digital marketing channels.

Responsibilities

• Develop CRM and digital strategies across web, email, mobile, social, and paid media.
• Conduct primary and secondary research to inform plans and briefs.
• Translate data and journey thinking into clear, compelling narratives for stakeholders.
• Create briefs and collaborate with creative teams to drive output across channels.
• Develop personalized content strategies to engage audiences at scale.
• Perform market and competitive analyses to inform strategy.
• Partner with Marketing Sciences for audience strategy and measurement.
• Coordinate with vendors to ensure consistency across programs.
• Present recommendations clearly to clients and internal teams.

Skills

Strategic planning

AI in research

CRM marketing

Digital channels

PowerPoint

Excellent writing

Education

Bachelor’s Degree

Job description

RAPP in New York seeks a strategic thinker for our Strategy and Planning team. You will develop CRM and digital communications strategies across channels and partner with cross-functional teams to deliver integrated campaigns.

The role emphasizes data-informed storytelling, research, and briefs with a focus on automotive accounts, offering a hybrid work model. Ideal candidates have 1+ year in strategic planning and strong writing skills.