Senior Experience Strategy Director (CRM & CX)

Adelphi Group; New York (NY); Hybride; USD 115 000 - 138 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive benefits

Résumé du poste

RAPP New York is seeking an Associate Director, Experience Strategy to lead high-impact customer experiences and CRM journeys for world‑class brands. You will guide day‑to‑day strategic delivery with a team of strategists, shaping insights and innovative communications plans to connect with end customers.

You will leverage your 7+ years in agency strategy and CRM/CXM to elevate deliverables, partner with marketing sciences, and drive cross‑channel programs across web, email, mobile, and media.

Qualifications

• Bachelor’s Degree in related field.
• 7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Responsabilités

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide team of more junior strategist roles with your knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to clients.

Connaissances

Strategic planning

CRM/CXM

Presentation skills

Project management

Writing & editing

Formation

Bachelor’s Degree in related field

Outils

Microsoft Office

PowerPoint

Description du poste

RAPP New York is seeking an Associate Director, Experience Strategy to lead high-impact customer experiences and CRM journeys for world‑class brands. You will guide day‑to‑day strategic delivery with a team of strategists, shaping insights and innovative communications plans to connect with end customers.

You will leverage your 7+ years in agency strategy and CRM/CXM to elevate deliverables, partner with marketing sciences, and drive cross‑channel programs across web, email, mobile, and media.