Junior Experience Strategist

Adelphi Group; New York (NY); Hybride; USD 58 000 - 64 000; Plein temps

Avantages offerts par ce poste

Health insurance

Vision insurance

Dental insurance

401(k)

Stock options

Paid time off

Résumé du poste

RAPP in New York seeks a strategic thinker for our Strategy and Planning team. You will develop CRM and digital communications strategies across channels and partner with cross-functional teams to deliver integrated campaigns.

The role emphasizes data-informed storytelling, research, and briefs with a focus on automotive accounts, offering a hybrid work model. Ideal candidates have 1+ year in strategic planning and strong writing skills.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 1+ years of strategic planning experience in an agency or brand context.
• Experience using AI tools to accelerate research and insights.
• Familiarity with CRM and digital marketing channels.

Responsabilités

• Develop CRM and digital strategies across web, email, mobile, social, and paid media.
• Conduct primary and secondary research to inform plans and briefs.
• Translate data and journey thinking into clear, compelling narratives for stakeholders.
• Create briefs and collaborate with creative teams to drive output across channels.
• Develop personalized content strategies to engage audiences at scale.
• Perform market and competitive analyses to inform strategy.
• Partner with Marketing Sciences for audience strategy and measurement.
• Coordinate with vendors to ensure consistency across programs.
• Present recommendations clearly to clients and internal teams.

Connaissances

Strategic planning

AI in research

CRM marketing

Digital channels

PowerPoint

Excellent writing

Formation

Bachelor’s Degree

Description du poste

Agency:

RAPP

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

We’re seeking a strategic thinker with experience in marketing, advertising, customer experience, CRM, and/or digital communications, along with a passion for interesting brands and a talent for sparking fresh ideas. You’ll have the opportunity to work across a range of accounts, initially with a focus on the automotive industry, partnering with collaborative clients and cross-disciplinary teams to develop integrated strategies across CRM and digital channels that inspire strong work and drive meaningful results.

YOUR RESPONSIBILITIES:

• Develop CRM and digital communications strategies that identify, capture, and nurture consumers across the full customer journey, creating connected experiences across channels including web, email, mobile, social, paid media, and direct mail
• Conduct primary research and analyze third-party research to uncover insights that inform strategic plans, audience approaches, and creative briefs
• Tell persuasive, insight-driven stories by translating complex strategies, data, and journey thinking into clear, visually compelling narratives that drive alignment and inspire creative output
• Develop creative briefs, brief internal creative teams, and partner with them to inspire strong work across CRM and digital channels
• Devise content and communication strategies that personalize at scale to engage different audiences and drive action across touchpoints
• Perform current state analyses including, but not limited to, market, customer, channel, and competitive analyses
• Work collaboratively with the Marketing Sciences team to establish audience strategy, test-and-learn plans, measurement approaches, and optimization opportunities
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across CRM, digital, and broader program elements
• Present strategic recommendations clearly and confidently to agency and client stakeholders

REQUIRED SKILLS:

• Bachelor’s Degree in related field.
• 1+ years of experience in strategic planning (with a brand, at an agency or similar)
• Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging cultural, behavioral, and category trends.
• Familiarity with CRM and digital marketing channels, with an interest in how they work together to create connected customer experiences
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

NICE TO HAVE:

• Automotive category experience (a plus but not required)

Our Hybrid Work Model:

RAPP’s current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we’d like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $58,000 - $64,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

New York: $58,000 - $64,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.