Junior Experience Strategist

RAPP; New York (NY); Hybrid; USD 58,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k)

Stock options

Healthcare & Dependent FSA

Vacation

Sick days

Personal days

Parental leave

Disability benefits

Job summary

RAPP is seeking a strategic thinker with experience in marketing, advertising, customer experience, CRM, and digital communications to develop integrated strategies across CRM and digital channels.

You will work with collaborative clients and cross-disciplinary teams, focusing initially on the automotive sector, to drive meaningful results and strong work across multiple accounts.

Qualifications

• Bachelor’s degree required.
• 1+ years of strategic planning experience in an agency or similar setting.
• Experience using AI tools to accelerate strategic research, synthesize insights, write briefs and spot trends.
• Familiarity with CRM and digital marketing channels to create connected customer experiences.
• Ability to manage multiple projects with competing deadlines in a fast-paced environment.
• Proficiency with Microsoft Office and creating presentations.
• Excellent writing and editing with meticulous attention to detail.

Responsibilities

• Develop CRM and digital communications strategies across multiple channels.
• Conduct primary and third-party research to inform strategic plans and briefs.
• Translate complex data and journeys into clear, compelling narratives for alignment and creativity.
• Create briefs and guide internal creative teams for CRM and digital channels.
• Develop content strategies that personalize at scale for different audiences.
• Perform market, customer, channel, and competitive analyses.
• Collaborate with Marketing Sciences to set audience strategy and test plans.
• Coordinate with vendors to ensure strategic consistency across CRM and digital programs.
• Present strategic recommendations clearly to stakeholders.

Skills

Bachelor’s Degree

Strategy experience

AI tools usage

CRM familiarity

Digital marketing channels

Multi-project management

Excellent writing/editing

Education

Bachelor’s Degree in related field

Tools

PowerPoint / Keynote

Job description

WHO WE ARE

We are RAPP - world leaders in activating growth with precision and empathy at scale.

Agency

RAPP

Job Function

Strategy and Planning

Job Subfunction

Strategy

Job Description

We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

How We Do It

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group

RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Your Role

We’re seeking a strategic thinker with experience in marketing, advertising, customer experience, CRM, and/or digital communications, along with a passion for interesting brands and a talent for sparking fresh ideas. You’ll have the opportunity to work across a range of accounts, initially with a focus on the automotive industry, partnering with collaborative clients and cross-disciplinary teams to develop integrated strategies across CRM and digital channels that inspire strong work and drive meaningful results.

Your Responsibilities

• Develop CRM and digital communications strategies that identify, capture, and nurture consumers across the full customer journey, creating connected experiences across channels including web, email, mobile, social, paid media, and direct mail
• Conduct primary research and analyze third-party research to uncover insights that inform strategic plans, audience approaches, and creative briefs
• Tell persuasive, insight-driven stories by translating complex strategies, data, and journey thinking into clear, visually compelling narratives that drive alignment and inspire creative output
• Develop creative briefs, brief internal creative teams, and partner with them to inspire strong work across CRM and digital channels
• Devise content and communication strategies that personalize at scale to engage different audiences and drive action across touchpoints
• Perform current state analyses including, but not limited to, market, customer, channel, and competitive analyses
• Work collaboratively with the Marketing Sciences team to establish audience strategy, test-and-learn plans, measurement approaches, and optimization opportunities
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across CRM, digital, and broader program elements
• Present strategic recommendations clearly and confidently to agency and client stakeholders

Required Skills

• Bachelor’s Degree in related field.
• 1+ years of experience in strategic planning (with a brand, at an agency or similar)
• Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging cultural, behavioral, and category trends.
• Familiarity with CRM and digital marketing channels, with an interest in how they work together to create connected customer experiences
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Nice To Have

• Automotive category experience (a plus but not required)

Our Hybrid Work Model

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

Salary and Benefits

• Health/vision/dental insurance
• 401(k)
• Stock options
• Healthcare & Dependent Flexible Spending Accounts
• Vacation
• Sick days
• Personal days
• Positive activism days
• Paid parental leave
• Disability benefits

New York: $58,000 - $64,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position.

Additional Information

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. New York: $58,000 - $64,000