Hybrid CRM & Digital Experience Strategist

RCWUS Rapp Collins Worldwide; United States; Hybrid; USD 58,000 - 64,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Stock options

Paid time off

Job summary

RAPP is seeking a strategic thinker with experience in marketing, advertising, CRM, and digital communications. You will shape integrated strategies for automotive accounts, collaborating with cross-disciplinary teams to deliver compelling campaigns that connect with audiences across web, email, mobile, social, and direct mail.

The role emphasizes data-driven storytelling, creative briefs, and partnership with a Marketing Sciences team to optimize audience strategies and measurement.

Qualifications

• Bachelor’s degree in related field.
• 1+ years of strategic planning experience.
• Experience using AI tools to accelerate research and uncover trends.
• Familiarity with CRM and digital marketing channels.

Responsibilities

• Develop CRM and digital strategies across web, email, mobile, social, paid media, and direct mail.
• Conduct primary and secondary research to inform strategic plans and briefs.
• Translate data and journey thinking into clear, persuasive narratives for stakeholders.
• Create briefs and collaborate with creative teams for integrated campaigns.
• Devising scalable content/communication strategies for multiple audiences across touchpoints.
• Perform market, customer, channel, and competitive analyses.
• Collaborate with Marketing Sciences to establish audience strategies and measurement.

Skills

Strategic planning

AI tools usage

CRM & digital marketing

Project management

Communication

PowerPoint/Keynote

Writing & editing

Education

Bachelor’s degree

Tools

AI tools

Job description

RAPP is seeking a strategic thinker with experience in marketing, advertising, CRM, and digital communications. You will shape integrated strategies for automotive accounts, collaborating with cross-disciplinary teams to deliver compelling campaigns that connect with audiences across web, email, mobile, social, and direct mail.

The role emphasizes data-driven storytelling, creative briefs, and partnership with a Marketing Sciences team to optimize audience strategies and measurement.