Senior Director, Experience Strategy & CRM

RCWUS Rapp Collins Worldwide; United States; Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Job summary

RAPP New York seeks an Associate Director, Experience Strategy to lead high-impact CRM and customer journey initiatives for world-class brands. You will guide a team of strategists, shape communications plans, and partner with Creative to deliver insightful, data-driven campaigns.

A hybrid work model is offered with a competitive salary and comprehensive benefits. You will present strategic recommendations and shape customer experiences for marquee clients.

Qualifications

• Bachelor’s degree in related field.
• 7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Responsibilities

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experiences across multiple channels.
• Develop content strategies that can personalize at scale to engage different types of customers.
• Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide junior strategists with knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including market and competitive analyses.
• Collaborate with Marketing Sciences on learning agendas and data optimization.
• Collaborate with vendors and agency partners for strategic consistency.
• Present strategic recommendations to clients.

Skills

Strategic planning

CRM experience

Presentation skills

Writing/editing

Multi-project mgmt

Education

Bachelor’s degree in related field

Tools

PowerPoint

Keynote

Job description

RAPP New York seeks an Associate Director, Experience Strategy to lead high-impact CRM and customer journey initiatives for world-class brands. You will guide a team of strategists, shape communications plans, and partner with Creative to deliver insightful, data-driven campaigns.

A hybrid work model is offered with a competitive salary and comprehensive benefits. You will present strategic recommendations and shape customer experiences for marquee clients.