Senior CRM & Digital Experience Strategist

RCWUS Rapp Collins Worldwide; United States; Hybrid; USD 90,000 - 99,000; Full time

Benefits offered by this job

Health insurance

401(k)

Stock options

Health FSAs

Vacation days

Sick days

Parental leave

Disability benefits

Job summary

RAPP is seeking a strategically minded professional to build connected customer experiences across CRM and digital channels for world-class brands. You will develop innovative communications strategies and full-funnel journey plans, collaborating with interdisciplinary teams to drive brand growth.

You’ll partner with clients and internal teams to deliver integrated work and evolving annual learning agendas, while refining audience definitions to improve relevance across CRM and digital

Qualifications

• Bachelor’s degree in related field.
• 5+ years of experience in strategic planning (brand, agency, or similar).
• Strong experience developing integrated strategies across CRM and digital channels.
• Ability to thrive in a fast-paced environment with multiple deadlines.
• Excellent writing and editing skills with attention to detail.

Responsibilities

• Lead integrated CRM and digital channel planning across the year with client and agency teams.
• Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints.
• Shape CRM programs and digital communications strategies to capture, nurture, and re-engage customers.
• Review ongoing performance reporting across CRM, digital, site experience, and channels for optimization.

Skills

Strategic planning

CRM & digital channels

Writing & editing

PowerPoint

Fast-paced work

Education

Bachelor’s degree

Tools

PowerPoint

Keynote

Job description

RAPP is seeking a strategically minded professional to build connected customer experiences across CRM and digital channels for world-class brands. You will develop innovative communications strategies and full-funnel journey plans, collaborating with interdisciplinary teams to drive brand growth.

You’ll partner with clients and internal teams to deliver integrated work and evolving annual learning agendas, while refining audience definitions to improve relevance across CRM and digital