CRM & Email Ops Lead: Scale Landlord-Tenant Communications

Dwelly; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote‑first setup

Flexible workload

Job summary

Dwelly is seeking a CRM & Email Marketing Manager to own landlord and tenant communications across a growing multi-brand portfolio. You will manage high-volume email campaigns, maintain the Mailchimp database, and build templates and systems to onboard new acquisitions quickly and consistently.

The role emphasizes operational excellence in communications, audience segmentation, and automation, with a focus on repeatable processes and measurable engagement improvements across brands.

Qualifications

• Experience in a mature CRM environment at scale.
• Hands-on with CRM and email platforms for audience management, campaigns, and automation.
• Understanding of email deliverability and infrastructure.

Responsibilities

• Own and manage Mailchimp database across brands, maintain hygiene, unsubscribes, and segmentation.
• Build audience segments by brand, geography, and lifecycle stage for targeted messaging.
• Deploy and monitor email campaigns at scale with deliverability and sender reputation in mind.
• Manage recurring communications calendar (monthly newsletters, updates, announcements).
• Track email performance metrics and improve segmentation and timing over time.
• Onboard new brand acquisitions into the Mailchimp infrastructure with templates and cadence.
• Create and maintain reusable templates and copy blocks for fast onboarding of new brands.

Skills

CRM platforms

Email marketing

Audience segmentation

HTML/CSS basics

Copywriting/ editing

Automation mindset

Education

Bachelor’s degree or equivalent experience

Tools

Mailchimp

HubSpot

Klaviyo

Zapier

Canva

Figma

Notion

Job description

Dwelly is seeking a CRM & Email Marketing Manager to own landlord and tenant communications across a growing multi-brand portfolio. You will manage high-volume email campaigns, maintain the Mailchimp database, and build templates and systems to onboard new acquisitions quickly and consistently.

The role emphasizes operational excellence in communications, audience segmentation, and automation, with a focus on repeatable processes and measurable engagement improvements across brands.