CRM Lead: Email & SMS Growth for DTC Brands

MGA Entertainment, Inc.; Los Angeles (CA); On-site; USD 150,000 - 175,000; Full time

Job summary

MGA Entertainment, Inc. in Los Angeles is seeking a hands-on CRM leader to own email, SMS, and the Marketing Cloud platform across brands.

You will rebuild templates, architect new flows, and stand up repeatable processes for launches, delivering personalized experiences that grow the MGA DTC business. You will design lifecycle journeys, manage data extensions, segmentation, and testing, and collaborate with Brand Managers and E-commerce to optimize campaigns.

Qualifications

• 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution.
• Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself.
• A clear point of view on how to use customer data to drive personalization at scale.
• A track record of building and scaling post-purchase and retention programs, ideally from the ground up.
• Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment.
• Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest.
• Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively.
• Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines.
• Thrives in a fast-paced environment with competing priorities and a constantly moving calendar.
• Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
• Experience supporting high-frequency product launches or drop calendars is a plus
• A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes

Responsibilities

• Own Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands.
• Lead Salesforce Marketing Cloud adoption and the unified customer profile strategy behind it.
• Design lifecycle architectures for welcome, post-purchase, win-back, and product launch flows.
• Develop segmentation, list health, and deliverability systems with a fresh framework.
• Drive database growth through collaboration with paid media and Operations.
• Provide performance reporting and forecasting on open rates, click rates, revenue per email, and subscriber growth.
• Define platform strategy and management in Salesforce Marketing Cloud, including journeys and data extensions.
• Partner with Brand Managers, Marketing Activation Leads, and Senior Director of Brand Marketing to align CRM with broader brand strategy.
• Hands-on execution: build journeys, not just plan them.

Skills

Email strategy

SMS strategy

Salesforce Marketing Cloud

Lifecycle architecture

Segmentation

Database growth

Performance reporting

Platform management

Cross-functional collaboration

Hands-on execution

Tools

Salesforce Marketing Cloud

Claude

ChatGPT

Job description

MGA Entertainment, Inc. in Los Angeles is seeking a hands-on CRM leader to own email, SMS, and the Marketing Cloud platform across brands.

You will rebuild templates, architect new flows, and stand up repeatable processes for launches, delivering personalized experiences that grow the MGA DTC business. You will design lifecycle journeys, manage data extensions, segmentation, and testing, and collaborate with Brand Managers and E-commerce to optimize campaigns.