CRM & Email Marketing Lead — Lifecycle & Demand Gen

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing and drive the pipeline email campaigns. This onsite role will plan, develop, implement, and maintain the company’s email marketing strategy across CEL lines including global, demand, brand comms, Guest Comms and Loyalty, and lead activation of additional channels.

This role requires 6+ years of CRM experience with Salesforce Marketing Cloud and strong project

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.
• 6+ years of proven experience in CRM, with a focus on Salesforce Marketing Cloud.
• Knowledge of Workfront, Asana, Jira for cross-team requests across creative, BI, RM, and legal.
• Self-starter, proactive and solution focused.
• Ability to lead projects across multiple stakeholders.
• Strong organizational skills and multitasking ability.
• Proficient in Microsoft Office including PowerPoint and Excel.
• Understanding of marketing principles, customer journeys, and lead nurturing.

Responsibilities

• Take the lead with email marketing strategies to support business needs and initiatives.
• Develop and implement automated marketing campaigns to nurture leads and drive engagement.
• Coordinate prioritization and timelines of projects with outside teams (Creative, BI, RM, legal/external legal).
• Monitor and analyze campaign performance and provide insights for continuous improvement.
• Optimize email templates with graphics, personalization, and advanced features.
• Lead A/B testing to optimize email initiatives and results.
• Support CRM communications segmentation strategy playbook.

Skills

CRM campaigns

Salesforce Marketing Cloud

Project management

Stakeholder coordination

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Workfront

Asana

Jira

Job description

Royal Caribbean Group in Miami is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing and drive the pipeline email campaigns. This onsite role will plan, develop, implement, and maintain the company’s email marketing strategy across CEL lines including global, demand, brand comms, Guest Comms and Loyalty, and lead activation of additional channels.

This role requires 6+ years of CRM experience with Salesforce Marketing Cloud and strong project