Global Senior Manager, Lifecycle Marketing & Personalization

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Royal Caribbean Group is seeking a Senior Manager, Customer & Lifecycle Marketing based in Miami to lead global guest communications across pre-cruise and onboard experiences.

You will drive segmentation, personalization, and ROI across email, app, web, and other digital channels, partnering with Onboard Revenue and analytics teams to meet ambitious growth targets and enhance guest journeys.

Qualifications

• Bachelor’s degree in Marketing, Management, Communications or a closely related field; Master’s preferred.
• 10+ years in CRM, lifecycle marketing, digital marketing, e-commerce, guest experience, analytics.
• Knowledge of Journey Builder or similar CRM tool; automation/AI personalization a plus.
• Strong communication, leadership, and cross-functional collaboration skills.

Responsibilities

• Owns global strategy, roadmap, and targets for Pre-Cruise and Onboard Revenue campaigns.
• Leads segmentation, personalization, and ROI optimization across channels (email, app, web, digital).
• Develops guest journeys and lifecycle programs with automation and testing plans.
• Collaborates with Onboard Revenue, Revenue Management, CRM, and analytics teams.
• Establishes performance measurement framework and governance across markets.
• Manages and develops the Pre-Cruise Guest Commerce marketing team.
• Partners with stakeholders to align strategy with enterprise goals.

Skills

CRM & lifecycle marketing

Digital marketing

Analytics

Personalization

Automation/AI

Segmentation

A/B testing

Project management

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Management/Communications

Master’s degree preferred

Tools

Journey Builder or similar tool

Job description

Royal Caribbean Group is seeking a Senior Manager, Customer & Lifecycle Marketing based in Miami to lead global guest communications across pre-cruise and onboard experiences.

You will drive segmentation, personalization, and ROI across email, app, web, and other digital channels, partnering with Onboard Revenue and analytics teams to meet ambitious growth targets and enhance guest journeys.