Freelance CRM and Lifecycle Marketing Lead

That British Chick; Miami (FL); On-site; USD 115,000 - 130,000; Full time

Job summary

That British Chick is sourcing a Freelance CRM and Lifecycle Marketing Lead for Royal Caribbean Group in Miami. This strategic role focuses on lifecycle marketing strategies, requiring strong CRM expertise and experience with Salesforce Marketing Cloud.

The position is contract-to-hire, expected to convert to full-time within three months, with a range of $115,000–$130,000 annually once converted. Candidates should be based in South Florida or willing to relocate and work on-site Monday through Thursday.

Qualifications

• 5+ years in CRM, lifecycle marketing, personalization, or journey orchestration.
• Hands-on experience with Salesforce Marketing Cloud or comparable platforms.
• Familiarity with CDPs such as Treasure Data.

Responsibilities

• Support enterprise personalization and journey orchestration programs.
• Operationalize omnichannel lifecycle and personalization strategies.
• Translate business needs into requirements and user stories.

Skills

CRM

lifecycle marketing

email strategy

Salesforce Marketing Cloud

journey orchestration

stakeholder collaboration

analytical mindset

Tools

Salesforce Marketing Cloud

CDPs

Job description

Contract-to-Hire / Downtown Miami / $70–$78 per hour / $115,000 – $130,000 per year

That British Chick is helping source a Freelance CRM and Lifecycle Marketing Lead for Royal Caribbean Group.

This is a South Florida‑based role, or for someone willing to relocate. The role is contract‑to‑hire, with a plan to convert to full‑time within the next three months. Once converted, the expected salary range is $115,000–$130,000 per year.

The role requires being on‑site Monday through Thursday in downtown Miami, as the position is intended to convert to a full‑time employee role.

This is a strategic individual contributor role for someone with a strong email background and hands‑on experience helping build, inform, and operationalize lifecycle marketing strategy.

About the Role

You’ll help operationalize enterprise‑wide personalization and omnichannel lifecycle initiatives across digital channels, starting with commercial and transactional email.

This role reports into senior product leadership and sits at the intersection of strategy, marketing technology, governance, and delivery.

You should be comfortable translating strategic direction into delivery‑ready work, partnering across product, marketing, digital, CRM, guest communications, data/AI, brand, analytics, vendors, and internal platform teams.

You Should Be

• Strong in CRM, lifecycle marketing, and email strategy
• Hands‑on with Salesforce Marketing Cloud or comparable platforms
• Comfortable working across commercial and transactional email
• Experienced in journey orchestration, personalization, triggers, suppression, sequencing, and cross‑channel communications
• Highly organized across concurrent workstreams
• Clear and confident working with stakeholders
• Comfortable in a fast‑paced, matrixed enterprise environment
• Able to translate strategy into requirements, user stories, acceptance criteria, and delivery‑ready work
• Analytical and focused on optimization, performance, and scalability

We always encourage strong candidates not to self‑opt out too quickly. You do not need to match every detail in a job description to be a fit. But in the interest of being honest and respectful of everyone’s time, there are a few true deal breakers for this role:

• South Florida‑based or willing to relocate
• Able to work on‑site Monday through Thursday in downtown Miami
• Hands‑on CRM or lifecycle marketing execution experience
• Available for contract‑to‑hire with planned conversion within three months

Core Areas of Responsibility

• Governance & Cross‑Functional Orchestration
• Journey Orchestration & Execution
• Measurement & Optimization
• Backlog & Delivery Support
• Enablement & Documentation

In This Role

• Support enterprise personalization and journey orchestration programs led by senior product leadership
• Operationalize omnichannel lifecycle and personalization strategies across CRM channels including email, web, app, and push.
• Partner with Product Managers to translate strategic direction into delivery‑ready work
• Ensure journey execution aligns with governance, compliance, and customer experience standards

Governance & Cross‑Functional Orchestration

Own the governance framework defining decision rights, business rules, and communication prioritization.

Run the cross‑functional working group aligning Marketing, Digital, CRM, Guest Communications, Data/AI, and Brand stakeholders.

Journey Orchestration & Execution

Inform the design, build, and optimization of orchestrated journeys across the full guest journey. Execute commercial and transactional journeys in Salesforce Marketing Cloud, leveraging CDP segments and decisioning engine outputs.

Serve as the operational point of coordination for external implementation partners and internal platform teams.

Review partner deliverables against acceptance criteria and coordinate internal dependencies.

Measurement & Optimization

Execute a relevancy scoring framework evaluating audience fit, content fit, channel fit, timing, and outcome impact.

Partner with analytics to monitor journey performance and engagement metrics.

Support the shift from volume‑based measurement to blended scorecards balancing reach with relevance.

Backlog & Delivery Support

Translate business needs into requirements, user stories, and acceptance criteria.

Maintain and refine a prioritized backlog aligned to enterprise personalization goals.

Partner with developers during agile sprints to clarify scope and unblock delivery.

Enablement & Documentation

Contribute to documentation for journey frameworks and orchestration standards.

Support Centers of Excellence enablement through process definition and knowledge transfer.

What You Bring

• 5+ years in CRM, lifecycle marketing, personalization, or journey orchestration
• Hands‑on experience with Salesforce Marketing Cloud or comparable platforms
• Familiarity with CDPs such as Treasure Data, decisioning tools, and experimentation platforms
• Experience supporting enterprise‑scale personalization in multi‑brand or multi‑channel environments
• Familiarity with agile delivery, cross‑functional pods, and external partner coordination

Skills That Set You Apart

• Strong grasp of journey orchestration, triggers, suppression, sequencing, and cross‑channel lifecycle communications
• Excellent communication and stakeholder collaboration
• Highly organized with strong attention to detail across concurrent workstreams
• Analytical mindset focused on optimization, performance, and scalability
• Comfortable in fast‑paced, matrixed enterprise environments

Compensation

$70–$78 per hour during the contract period. Planned conversion within three months.

$115,000–$130,000 annual salary once converted

About Royal Caribbean Group

Company Description: Royal Caribbean Group is a global vacation company headquartered in Miami, Florida. The company’s portfolio includes Royal Caribbean International, Celebrity Cruises, and Silversea, along with joint venture interests in TUI Cruises and Hapag‑Lloyd Cruises.