Lifecycle Marketing Analyst: Email & CRM Growth

Royal Caribbean Group; Miami (FL); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Royal Caribbean Group in Miami, FL is seeking a full-time Customer and Lifecycle Marketing Analyst to drive casino-focused email and direct mail campaigns, coordinating with Marketing Manager and creative teams. You will coordinate segmentation, manage multiple campaigns across internal and external partners, and analyze results to boost revenue, retention, and reactivation.

This onsite role requires 1–3 years in email/direct mail marketing, a BS/BA in Marketing, and strong communication and

Qualifications

• College degree required; 1–3 years in Email and Direct Mail marketing.
• BS/BA in Marketing or related field.
• 2–3 years experience in email/direct mail marketing.
• Strong attention to detail and follow-through.
• Ability to manage multiple campaigns and cross-functional teams.
• Familiarity with metrics-based marketing.
• Experience with Exact Target, Salesforce, Siebel, and JIRA.

Responsibilities

• Assist in development and deployment of casino-facing email and direct mail campaigns.
• Develop segmentation criteria and targeted lists with operations and analysts.
• Collaborate with vendors to drive revenue and retention.
• Oversee campaign QA and asset delivery with external teams.
• Monitor campaigns and report results with optimization recommendations.
• Support campaign calendar, cadence, and testing strategies.

Job description

Royal Caribbean Group in Miami, FL is seeking a full-time Customer and Lifecycle Marketing Analyst to drive casino-focused email and direct mail campaigns, coordinating with Marketing Manager and creative teams. You will coordinate segmentation, manage multiple campaigns across internal and external partners, and analyze results to boost revenue, retention, and reactivation.

This onsite role requires 1–3 years in email/direct mail marketing, a BS/BA in Marketing, and strong communication and