Casino Marketing Account Executive, CRM & Email Growth

Royal Caribbean Group; Miami (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Royal Caribbean Group is seeking a Customer and Lifecycle Marketing Analyst to drive email and direct mail campaigns from concept to deployment, collaborating with Casino Marketing teams and external vendors.

The role focuses on segmentation, content testing, and performance optimization to boost revenue, retention, and reactivation across casino segments. Based onsite in Miami, it emphasizes accuracy and cross-functional coordination.

Qualifications

• College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
• Education: BS/BA in Marketing or related field
• Experience: 2-3 years experience in email/ direct mail marketing
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA
• Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.

Responsibilities

• Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
• Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists
• Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors
• Manage EM/ DM agency process for production, asset delivery, QA and timely/ accurate deployment.
• Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
• Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
• Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.

Skills

Email marketing

Direct mail

Campaign management

Project management

Analytical thinking

Written communication

Education

BS/BA in Marketing or related field

Tools

Exact Target

Salesforce

Siebel

JIRA

Job description

Royal Caribbean Group is seeking a Customer and Lifecycle Marketing Analyst to drive email and direct mail campaigns from concept to deployment, collaborating with Casino Marketing teams and external vendors.

The role focuses on segmentation, content testing, and performance optimization to boost revenue, retention, and reactivation across casino segments. Based onsite in Miami, it emphasizes accuracy and cross-functional coordination.