Lead, Media and Demand Generation

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing and drive the pipeline email campaigns. This onsite role will plan, develop, implement, and maintain the company’s email marketing strategy across CEL lines including global, demand, brand comms, Guest Comms and Loyalty, and lead activation of additional channels.

This role requires 6+ years of CRM experience with Salesforce Marketing Cloud and strong project

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.
• 6+ years of proven experience in CRM, with a focus on Salesforce Marketing Cloud.
• Knowledge of Workfront, Asana, Jira for cross-team requests across creative, BI, RM, and legal.
• Self-starter, proactive and solution focused.
• Ability to lead projects across multiple stakeholders.
• Strong organizational skills and multitasking ability.
• Proficient in Microsoft Office including PowerPoint and Excel.
• Understanding of marketing principles, customer journeys, and lead nurturing.

Responsibilities

• Take the lead with email marketing strategies to support business needs and initiatives.
• Develop and implement automated marketing campaigns to nurture leads and drive engagement.
• Coordinate prioritization and timelines of projects with outside teams (Creative, BI, RM, legal/external legal).
• Monitor and analyze campaign performance and provide insights for continuous improvement.
• Optimize email templates with graphics, personalization, and advanced features.
• Lead A/B testing to optimize email initiatives and results.
• Support CRM communications segmentation strategy playbook.

Skills

CRM campaigns

Salesforce Marketing Cloud

Project management

Stakeholder coordination

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Workfront

Asana

Jira

Job description

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Lead, Media and Demand Generation

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Lead, CRM Communications & engagement will support the Senior Manager, Email Marketing to manage the pipeline email campaigns as well as execution of optimization initiatives outlined in roadmap. This role will assist in the planning, developing, implementing, and maintaining the overall company's email marketing strategy across all lines of CEL business including global, demand, brand comms, Guest Comms and Loyalty. In addition, this lead role will spearhead activation of additional channels in automated guest lifecycle communications.

Essential Duties and Responsibilities :

• Take the lead with email marketing strategies that will support the business needs and initiatives.
• Develop and implement automated marketing campaigns to nurture leads, drive engagement, achieve marketing goals.
• Responsible for prioritization/timelines of projects with outside teams (Creative, BI, RM, legal/external legal departments)
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Optimize our email templates using graphics, personalization, and advanced features
• Enhance guest engagement with communications utilizing gamification
• Lead A/B testing to optimize email initiatives and results.
• Support the creation of CRM comms segmentation strategy playbook
• Stay abreast of the latest Salesforce Marketing Cloud features and email best practices.
• Successfully engage consumers building an upward trend on main EM KPI
• Support the team by tracking and managing Work Front tickets for all creative assets to ensure timely delivery and provide daily/weekly status updates and timelines.
• Responsible for creating/tracking progress on Jira with the BI team to ensure that special requirement deadlines are met.
• Responsible for creating/tracking EM Campaign development on Asana to ensure campaign execution from beginning to end.
• Coordinate EM campaign executions with HTML Developers.
• Work closely with 3rd party vendors such as Liveclicker, Email on Acid, and others to improve EM performance.
• Prepare Executive presentations showcasing EM marketing performance
• Organizes related strategic documents and campaign assets in sharepoint and/or shared drives so all supporting marketing teams can leverage campaign details and history.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills :

• Bachelor’s degree in Marketing, Advertising, or related field experience.
• 6+ years of Proven experience in CRM, with a focus on Salesforce Marketing Cloud
• Knowledge of project management tools like: Workfront, Asana, Jira to manage channel requests across all areas included but not limited to: the creative team, web content, BI for audience building and analytics requests
• Must be self-starter, proactive and solution focused
• Must be able to lead projects across multiple stakeholders
• Strong organizational skills, project management and the ability to juggle multiple assignments
• Proficient in Microsoft Office including Powerpoint and Excel
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies. - Familiarity with data management and segmentation.

No im migration sp onsorshipis offered.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.