Global eCommerce & Lifecycle Marketing Lead

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Royal Caribbean Group is seeking a Manager, International eCommerce to lead Digital Commerce communications across CRM and web channels for international markets. The role partners with Tech, BI, paid media, and creative teams to ensure commercially aligned, data-driven guest journeys from prospect to post-cruise.

The position reports to the Director of Digital Commerce & Experience and requires strong leadership, analytics, and marketing automation expertise to optimize guest engagement and

Qualifications

• Bachelor's degree in a related field required; Master's preferred.
• 8–10 years in digital marketing, CRM, or ecommerce communications.
• 5+ years of lifecycle communications including email marketing and segmentation.
• 3–5 years leading teams in a matrixed environment.
• Experience with international markets and hospitality/ cruise brands is a plus.
• Strong knowledge of CRM and email marketing platforms and marketing automation.
• Experience with Jira, Confluence, or Asana for project management.
• Familiarity with HTML/CSS and scripting languages for marketing purposes.

Responsibilities

• Translate the Digital Commerce communications strategy into operational plans, channel briefs, and delivery priorities.
• Drive CRM and web channel initiatives aligned with commercial goals and booking windows.
• Lead audience segmentation and content frameworks across channels using performance insights.
• Coordinate with Tech & Development, international leads, and commercial teams to ensure integrated communications.
• Manage cross-functional workstreams across Growth, Creative, and International Markets teams.
• Lead cross-channel integration for consistent guest messaging and experience.
• Oversee CRM programs across email: Tactical, Pre-Cruise, Engagement, Lifecycle.
• Oversee web merchandising and digital experience programs across international markets.
• Drive pre-cruise communications and ancillary product remerchandising to support revenue goals.
• Interpret performance results and adjust plans to maximize impact.
• Provide competitive analysis and performance reporting to refine strategy.

Skills

CRM

Lifecycle marketing

Email marketing

Team leadership

Analytics

Marketing automation

HTML/CSSAMPscript

Adobe Marketing Cloud

Jira/Confluence/Asana

Excel/PowerPoint

Education

Bachelor's degree in a related field

Master's degree preferred

Tools

Adobe Campaign

Adobe Analytics

Adobe Audience Manager

Adobe Target

Job description

Royal Caribbean Group is seeking a Manager, International eCommerce to lead Digital Commerce communications across CRM and web channels for international markets. The role partners with Tech, BI, paid media, and creative teams to ensure commercially aligned, data-driven guest journeys from prospect to post-cruise.

The position reports to the Director of Digital Commerce & Experience and requires strong leadership, analytics, and marketing automation expertise to optimize guest engagement and