CRM Data & Insights Specialist

City-of-Little-Rock-; Little Rock (AR); On-site; USD 52,000 - 76,000; Full time

Job summary

City of Little Rock is seeking a data-driven professional to organize CRM/CMS data and manage research tools. The role focuses on creating insightful reports on advertising, economic impact, visitor activity and spending to boost the Sales and Marketing Division of the LRCVB.

The position requires a Bachelor’s degree in a related field and 2+ years in data analytics with CRM/CMS experience, plus strong Excel skills. Night, holiday, and weekend availability may be required.

Qualifications

• Bachelor’s degree in a related field (Business/Analytics/ Economics).
• 2+ years in CRM/CMS administration and data management.
• 2+ years of advanced Excel experience.

Responsibilities

• Collect, organize, and manage data and research tools in CRM, CMS and relational databases.
• Develop reports to review and analyze performance for advertising, economic impact, visitor activity and spending.
• Support Sales and Marketing with data to improve productivity for LRCVB.

Skills

Advanced Excel

Data analysis

Education

Bachelor’s degree in Business Administration/Management/Data Analytics/Economics/Statistics

Tools

CRM systems

Content Management Systems

Job description

City of Little Rock is seeking a data-driven professional to organize CRM/CMS data and manage research tools. The role focuses on creating insightful reports on advertising, economic impact, visitor activity and spending to boost the Sales and Marketing Division of the LRCVB.

The position requires a Bachelor’s degree in a related field and 2+ years in data analytics with CRM/CMS experience, plus strong Excel skills. Night, holiday, and weekend availability may be required.