Marketing Insights & CRM Analytics Lead

Lawrence Group; St. Louis (MO); Hybrid; USD 75,000 - 95,000; Full time

Job summary

A leading development consortium in St. Louis is seeking a Marketing Research and Data Analyst to provide analytical insights and support strategic initiatives. Ideal candidates will have a minimum of 5 years' experience and a degree in a relevant field. Responsibilities include data analysis, market research, and collaboration with marketing teams. This full-time role offers a hybrid work environment with flexibility, along with minimal travel expectations.

Qualifications

• 5+ years of experience in marketing research and data analysis, especially in architecture or construction.
• Strong analytical and critical thinking skills.
• Familiarity with CRM systems.

Responsibilities

• Analyze data to inform growth strategies.
• Conduct market research and focus on emerging trends.
• Collaborate with marketing to develop data-driven strategies.

Skills

Data analysis

Statistical analysis

Market research methodologies

Excellent communication

Critical thinking

Attention to detail

Education

Bachelor’s degree in Marketing, Business, or Statistics

Tools

Excel

Tableau

Google Analytics

Deltek VantagePoint

Job description

A leading development consortium in St. Louis is seeking a Marketing Research and Data Analyst to provide analytical insights and support strategic initiatives. Ideal candidates will have a minimum of 5 years' experience and a degree in a relevant field. Responsibilities include data analysis, market research, and collaboration with marketing teams. This full-time role offers a hybrid work environment with flexibility, along with minimal travel expectations.