CRM & Campaign Analytics Specialist

Friendsofkerhonkson; Las Vegas (NV); On-site; USD 55,000 - 75,000; Full time

Job summary

Golden Entertainment LLC is seeking a Database Marketing Specialist to drive guest engagement and revenue by planning and analyzing multi-channel campaigns across properties. You’ll manage deployments from production through real-time monitoring and post-campaign reviews, turning data into actionable insights.

The role requires 2-4 years in marketing or database analysis, a bachelor's in Marketing or related field, and familiarity with CRM and campaign tools.

Qualifications

• 2-4 years of marketing, hospitality, or database analysis experience; casino/gaming experience preferred.
• Experience following instructions and delivering tasks accurately in a fast-paced setting.
• Strong communication skills and ability to work as part of a team.
• Knowledge of gaming laws and internal controls is a plus.

Responsibilities

• Execute multi-channel direct marketing campaigns across print, email, SMS and digital formats.
• Collaborate with creative, analytics, purchasing, property-level marketing and external vendors.
• Monitor campaign performance and provide data-driven optimization recommendations.
• Analyze guest response data and trends to inform reinvestment strategies.
• Support True Rewards customer online support and ensure compliance with applicable regulations.

Skills

CRM software

Campaign management

SQL

Excel

Team player

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Campaign management tools

Job description

Golden Entertainment LLC is seeking a Database Marketing Specialist to drive guest engagement and revenue by planning and analyzing multi-channel campaigns across properties. You’ll manage deployments from production through real-time monitoring and post-campaign reviews, turning data into actionable insights.

The role requires 2-4 years in marketing or database analysis, a bachelor's in Marketing or related field, and familiarity with CRM and campaign tools.