CRM Campaigns & Lifecycle Associate

Fanatics Inc.; Jersey City (NJ); On-site; USD 65,000 - 78,000; Full time

Job summary

Fanatics Inc. in Jersey City, NJ is seeking a CRM Operations Associate to support campaign execution and QA, audience segmentation, calendar upkeep, and recurring reporting.

The role blends hands-on execution with process improvement, requiring 1–3 years in CRM or marketing operations, experience with CRM platforms, and a data-driven mindset.

You will collaborate with Loyalty, Marketing, Commercial and Legal to ensure campaigns run end-to-end, uphold deliverability, and improve customer journeys.

Qualifications

• 1–3 years in CRM, marketing operations, analytics, or related roles.
• Hands-on experience with CRM/ESP platforms preferred.
• Experience building audience segments and targeting logic.
• Strong analytical mindset in data-driven environments.
• Bachelor's degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours, including occasional evenings or weekends.

Responsibilities

• Campaign, Calendar & Reporting Operations: Support the creation, execution, and monitoring of marketing campaigns.
• Collaborate with Loyalty, Marketing, Commercial and Legal to ensure campaigns are operationalized end to end.
• Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic content.
• Troubleshoot operational issues and support launch adjustments to protect customer experience.
• Maintain loyalty campaign calendar with GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.

Skills

CRM experience

Audience segmentation

Analytical mindset

Cross-functional collaboration

Lifecycle marketing basics

Education

Bachelor's degree in Business/Marketing/Communications

Tools

CRM platforms (ESP)

Job description

Fanatics Inc. in Jersey City, NJ is seeking a CRM Operations Associate to support campaign execution and QA, audience segmentation, calendar upkeep, and recurring reporting.

The role blends hands-on execution with process improvement, requiring 1–3 years in CRM or marketing operations, experience with CRM platforms, and a data-driven mindset.

You will collaborate with Loyalty, Marketing, Commercial and Legal to ensure campaigns run end-to-end, uphold deliverability, and improve customer journeys.