CRM Campaigns & Operations Specialist

Fanatics; New Philadelphia (PA); On-site; USD 65,000 - 78,000; Full time

Job summary

Fanatics is seeking a CRM Operations Associate to support Lifecycle and Campaign operations for the Fanatics App and Fanatics ONE loyalty program. The role emphasizes data‑driven segmentation, audience management, and rigorous QA to ensure compliant, effective communications.

You’ll partner with Loyalty, Marketing, and Data teams in a fast‑paced environment, with opportunities for process improvement. The team values curiosity, collaboration, and meticulous execution, with a flexible schedule

Qualifications

• 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
• Hands-on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data-driven environments.
• Understanding of lifecycle marketing concepts (onboarding, retention, win-back, VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (e.g., CAN-SPAM, TCPA) a plus.
• Familiarity with the sports calendar and landscape.
• Highly detail-oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross-functionally.
• Bachelor's degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Responsibilities

• Support the creation, execution, and monitoring of marketing campaigns across the Fanatics ONE loyalty program and Fanatics App.
• Collaborate with Loyalty, Marketing, Commercial, and Legal to ensure campaigns are operationalized correctly end to end.
• Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic and personalized content.
• Troubleshoot operational issues and support launch adjustments to protect the customer experience.
• Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.
• Develop CRM campaign audience criteria — including segmentation and dynamic content targeting — in collaboration with CRM leadership.
• Build, QA, and maintain customer segments and audience lists.
• Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure accuracy of audiences.
• Maintain suppression lists, opt‑out logic, and audience hygiene to protect deliverability and compliance.
• Support the setup, QA, and monitoring of always‑on lifecycle journeys (e.g., welcome series, VIP/loyalty flows).
• Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.
• Identify opportunities to streamline workflows and improve processes across CRM, Fanatics ONE, and GTM.
• Ensure accuracy, consistency, and quality across all CRM communications.
• Act as a reliable execution partner in a fast‑paced, evolving environment.

Skills

CRM experience

Marketing operations

Analytics

Lifecycle marketing

Email deliverability

Segmentation

Data-driven

Team collaboration

Sports knowledge

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

Fanatics is seeking a CRM Operations Associate to support Lifecycle and Campaign operations for the Fanatics App and Fanatics ONE loyalty program. The role emphasizes data‑driven segmentation, audience management, and rigorous QA to ensure compliant, effective communications.

You’ll partner with Loyalty, Marketing, and Data teams in a fast‑paced environment, with opportunities for process improvement. The team values curiosity, collaboration, and meticulous execution, with a flexible schedule