CRM Campaign Orchestrator (Omni-Channel)

FanDuel; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

FanDuel is seeking a CRM Operations Coordinator to build and execute campaigns across email, push, and in-app channels. You will ensure timely, accurate delivery and collaborate with multiple teams to support marketing initiatives.

The role offers a fast-paced, collaborative environment and opportunities to advance in CRM and marketing operations. Prior experience with marketing platforms and basic HTML/CSS is a plus.

Qualifications

• Bachelor's Degree preferred.
• Meticulous attention to detail with strong organizational & communication skills.
• Experience managing marketing campaign execution and deployment in a fast-paced environment.
• Knowledge of ESPs Braze and Movable Ink preferred.
• Basic HTML/CSS with ability to troubleshoot CRM templates.

Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app).
• Support QA to ensure campaigns render correctly across devices and channels.
• Translate briefs into customer journeys using segmentation and personalization.
• Maintain production timelines, QA checklists, and stakeholder comms.
• Collaborate with Customer Marketing, Promotions, Creative, and other teams to execute campaigns.
• Develop expertise in marketing tech to optimize campaigns.
• Execute A/B tests and personalization strategies as directed.
• Assist with copywriting and adapt content for CRM campaigns.

Skills

Attention to detail

Project management

Cross-functional

SQL knowledge

HTML/CSS basics

Copywriting

Data analytics

Team player

Education

Bachelor's degree preferred

Tools

Braze

Movable Ink

Job description

FanDuel is seeking a CRM Operations Coordinator to build and execute campaigns across email, push, and in-app channels. You will ensure timely, accurate delivery and collaborate with multiple teams to support marketing initiatives.

The role offers a fast-paced, collaborative environment and opportunities to advance in CRM and marketing operations. Prior experience with marketing platforms and basic HTML/CSS is a plus.