CRM Campaigns Coordinator — Omni-Channel Marketing Ops

FanDuel; Atlanta (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

FanDuel is seeking a detail-oriented CRM Operations Coordinator to build and execute omni‑channel campaigns across email, push and in‑app channels. You’ll collaborate with Marketing Operations, Promotions, Creative, and other teams to ensure accurate, timely delivery and high-quality customer experiences.

The role emphasizes process documentation, QA, and leveraging marketing tech to optimize engagement. A background in CRM, data, and happy to work non-traditional hours is valued.

Qualifications

• Bachelor's Degree preferred
• Experience managing marketing campaign execution in a fast-paced environment
• Strong cross-functional collaboration and communication skills
• Solid copywriting ability for CRM channels (email, push, in-app)
• Knowledge of HTML/CSS and ability to troubleshoot CRM templates
• Analytical mindset with data-driven decision making

Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app) using marketing automation platforms
• Support QA to ensure campaigns render properly across devices and clients
• Translate briefs into customer journeys using segmentation and personalization
• Maintain production timelines, QA checklists and stakeholder communications
• Collaborate with Customer Marketing, Promotions, Creative, and other Ops teams
• Develop expertise in marketing tech systems to optimize execution and engagement
• Execute A/B tests and personalization strategies as directed
• Assist with copywriting and content adaptation for CRM campaigns
• Identify blockers, risks, or technical issues and escalate as needed
• Document and optimize operational processes for repeatable execution

Skills

CRM campaigns

Audience segmentation

QA testing

Copywriting

SQL knowledge

Photoshop

Campaign analytics

Education

Bachelor's Degree

Tools

Braze

Movable Ink

Job description

FanDuel is seeking a detail-oriented CRM Operations Coordinator to build and execute omni‑channel campaigns across email, push and in‑app channels. You’ll collaborate with Marketing Operations, Promotions, Creative, and other teams to ensure accurate, timely delivery and high-quality customer experiences.

The role emphasizes process documentation, QA, and leveraging marketing tech to optimize engagement. A background in CRM, data, and happy to work non-traditional hours is valued.