CRM Campaigns & Retention Specialist (Casino)

Jersey Digs; Jersey City (NJ); Hybrid; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, Vision, and Dental Insurance

Life Insurance

Disability Insurance

401(k) matching

Paid Personal Time Off

Paid Company Holidays

Job summary

Caesars Digital in Jersey City, NJ is seeking a CRM Coordinator to manage CRM campaigns and drive retention through customized player journeys across the customer lifecycle. You will create, segment, and launch remarketing campaigns (emails, in-app & push), perform A/B or multivariate tests, ensure best-practice compliance, and assist with content communications.

2–3 years of auditing experience in regulated industries preferred; NJGC registration as required.

Qualifications

• 2–3 years of experience working in an auditing role in a regulated industry
• Knowledge of gaming regulations is highly preferred
• Must be able to obtain and maintain NJ Gaming Control Board registration and any required certifications

Responsibilities

• Manage Caesars CRM campaigns and drive retention through customized player journeys across the customer lifecycle
• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
• Perform A/B or multivariant testing on CRM journeys to establish effectiveness
• Ensure all CRM journeys comply with current best practices in the industry
• Assist in content communications as necessary

Skills

CRM campaigns

A/B testing

Cross-functional coordination

Attention to detail

Problem-solving

Communication skills

Campaign optimization

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Caesars Digital in Jersey City, NJ is seeking a CRM Coordinator to manage CRM campaigns and drive retention through customized player journeys across the customer lifecycle. You will create, segment, and launch remarketing campaigns (emails, in-app & push), perform A/B or multivariate tests, ensure best-practice compliance, and assist with content communications.

2–3 years of auditing experience in regulated industries preferred; NJGC registration as required.