Creator Programs Lead for Growth & Adoption

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company match

Paid parental leave

Short-term & long-term disability

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok is seeking a seasoned program manager to own creator programs end-to-end in North America. You will strategize, plan, execute, and measure initiatives that grow high-quality creator supply and adoption of TikTok features.

You will collaborate with Product, Comms, Legal, and Design to scale programs, analyze data, and report insights to stakeholders. A strong ownership mindset and clear communication are essential.

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience with creators.
• Comfort with data — dashboards, self-serve tools, and basic querying to drive decisions.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with autonomy.
• Partner with Product to streamline how programs run and scale.
• Dig into program data to spot problems early and build solutions before blockers.
• Keep stakeholders informed with clear, regular reporting on program performance and insights.
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design.

Skills

Program management

Creator economy

Data dashboards

Written communication

Ownership mindset

Tools

SQL

Job description

TikTok is seeking a seasoned program manager to own creator programs end-to-end in North America. You will strategize, plan, execute, and measure initiatives that grow high-quality creator supply and adoption of TikTok features.

You will collaborate with Product, Comms, Legal, and Design to scale programs, analyze data, and report insights to stakeholders. A strong ownership mindset and clear communication are essential.