Creator Activations Manager: Campaigns & Partnerships

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Job summary

TikTok is seeking a Creator Activations Manager to lead end-to-end creator-facing activations that drive product awareness, adoption and conversion. You will manage partnerships, industry events and on-site programs, delivering measurable outcomes for creators and the product.

In this hands-on role you’ll coordinate cross-functional teams, manage multiple stakeholders, and maintain tight project timelines while crafting compelling creator narratives across campaigns and tentpoles.

Qualifications

• 5+ years of experience in marketing, partnerships, activations, or programs.
• Experience delivering creator-facing or customer-facing initiatives tied to product goals.
• Strong project management and cross-functional coordination skills.
• Comfort managing agencies and external partners.
• Ability to operate as a marketing generalist with limited resourcing.
• Clear communicator who can balance speed, quality, and stakeholder alignment.

Responsibilities

• Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
• Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
• Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
• Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
• Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.

Skills

Marketing

Partnerships

Activations

Project management

Cross-functional coordination

Communication

Job description

TikTok is seeking a Creator Activations Manager to lead end-to-end creator-facing activations that drive product awareness, adoption and conversion. You will manage partnerships, industry events and on-site programs, delivering measurable outcomes for creators and the product.

In this hands-on role you’ll coordinate cross-functional teams, manage multiple stakeholders, and maintain tight project timelines while crafting compelling creator narratives across campaigns and tentpoles.