Global IMC Program Lead - Growth & Delivery

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a strategic marketing leader to own end-to-end growth levers within Global Integrated Marketing Communications. You will write and own the integrated plan, brief creators, events and channels, and ensure delivery against targets while coordinating with regional teams.

You will work with product marketing to align truths at sizing, track KPIs, and present weekly scorecards. This global role requires strong strategic thinking and stakeholder management.

Qualifications

• 5+ years in integrated marketing or programme management with delivery end-to-end.
• Experience coordinating multiple stakeholders to meet objectives.
• Extensive B2B marketing experience across long cycles with measurable pipeline outcomes.
• Strategic planning across paid, owned, earned, CRM and events.
• Strong KPI definition and weekly performance reporting.
• Proven ability to challenge and align stakeholders to a strategic plan.

Responsibilities

• Own the integrated plan for your lever across every persona touched, with clear objectives and sequencing.
• Write the strategy behind the plan and justify what gets made.
• Run programmes month by month and deliver feature moments against the plan.
• Brief Creative, Events and Channels and stay in the room through development.
• Partner with product marketing to align product truth and persona truth; chair plan checks.
• Hold the scorecard and report weekly, monthly and quarterly; act on insights.

Skills

Integrated marketing

Programme management

B2B marketing

Strategic planning

Measurement discipline

Stakeholder management

Job description

TikTok is seeking a strategic marketing leader to own end-to-end growth levers within Global Integrated Marketing Communications. You will write and own the integrated plan, brief creators, events and channels, and ensure delivery against targets while coordinating with regional teams.

You will work with product marketing to align truths at sizing, track KPIs, and present weekly scorecards. This global role requires strong strategic thinking and stakeholder management.