News Creator Programs Lead — Partnerships & Growth

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is hiring a News Creator Programs Manager in Los Angeles to lead scalable programs engaging News Creators and journalists, aligning with product roadmaps and global strategies. The role builds relationships, drives partnerships, and scales initiatives across cross-functional teams.

You will use data-driven insights to shape strategy, collaborate with product and operations, and identify growth opportunities to strengthen the creator ecosystem at TikTok.

Qualifications

• BA/BS degree or equivalent practical experience.
• Experience in creator partnerships, content partnerships, program management, media partnerships, journalism, digital media, social platforms, or related fields.
• Experience developing and executing end-to-end programs, including planning, launch, stakeholder management, measurement, and reporting.
• Experience building and managing relationships with creators, journalists, publishers, media organizations, or other external partners.
• Experience working cross-functionally with product, communications, policy, legal, operations, and other stakeholder teams to drive business objectives.
• Fluent communication in Spanish and English, with the ability to collaborate with Spanish creators and partners.
• Experience using data and insights to inform strategy, measure program performance, and identify opportunities for optimization.

Responsibilities

• Develop, support and execute scaled programs focused on engaging and supporting TikTok News Creators
• Build and Manage relationships with News Creators and Journalists, supporting News content strategies
• Align on standardized, clear measurement plans in line with the product team and track engagement and program progress to goals
• Collaborate with operations teams to localize and launch creator programs in line with key business frameworks across global markets
• Align with product team to identify strategic growth opportunities informed by data-driven needs and product roadmaps
• Foster strong relationships with cross-functional teams (e.g. Comms, GR, Legal) to operationalize and scale creator programs and engagement.

Skills

Project management

Partnerships

Stakeholder management

Cross-functional collaboration

Fluent English/Spanish

Education

BA/BS degree

Job description

TikTok is hiring a News Creator Programs Manager in Los Angeles to lead scalable programs engaging News Creators and journalists, aligning with product roadmaps and global strategies. The role builds relationships, drives partnerships, and scales initiatives across cross-functional teams.

You will use data-driven insights to shape strategy, collaborate with product and operations, and identify growth opportunities to strengthen the creator ecosystem at TikTok.