Creator Growth Strategist & Advocacy Lead

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a results-oriented professional to drive awareness and onboarding of off-platform creators, collaborating with Marketing, Product, and Operations to build trust and advocacy for the TikTok platform.

The role focuses on identifying influential creators, developing tailored growth strategies, and translating creator needs into product improvements to scale presence and impact.

Qualifications

• Bachelor’s degree or above in a relevant field.
• 3+ years of experience in creator ecosystem, content platforms, or related fields.
• Strong understanding of YouTube, Instagram, Facebook ecosystems.
• Proven ability to drive cross-functional collaboration and execution.
• Strategic thinking with a deep understanding of creator growth dynamics.

Responsibilities

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence.
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships.
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok.
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements.
• Design and execute creator advocacy programs to amplify creators’ external influence for TikTok.
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements.

Skills

Creator ecosystem

Social platforms

SQL analysis

Cross-functional

Growth strategy

Education

Bachelor’s degree or above

Tools

SQL

Job description

TikTok is seeking a results-oriented professional to drive awareness and onboarding of off-platform creators, collaborating with Marketing, Product, and Operations to build trust and advocacy for the TikTok platform.

The role focuses on identifying influential creators, developing tailored growth strategies, and translating creator needs into product improvements to scale presence and impact.