Creative Lead & Senior Copywriter, SMB Campaigns

Salesforce, Inc.; Chicago, Atlanta, Seattle (IL, GA, WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a Creative Lead, Integrated Campaigns Creative, to guide a multidisciplinary team of designers and copywriters in crafting compelling SMB marketing campaigns across channels.

You will shape narratives, write concepts, and partner with Product Marketing to translate business priorities into integrated ideas. The role blends hands-on writing with leadership in a fast-paced, AI-augmented environment.

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or related discipline within an agency or in-house creative organization; B2B or technology experience is a plus.
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
• Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
• Experience translating complex product and business strategies into clear, audience-relevant creative across campaigns, digital, content, social, video, and experiences.
• Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.
• Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Leadership

Creative direction

Storytelling

Communication

Brand storytelling

Project management

Education

BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or related field

Tools

Generative AI

Job description

Salesforce, Inc. is seeking a Creative Lead, Integrated Campaigns Creative, to guide a multidisciplinary team of designers and copywriters in crafting compelling SMB marketing campaigns across channels.

You will shape narratives, write concepts, and partner with Product Marketing to translate business priorities into integrated ideas. The role blends hands-on writing with leadership in a fast-paced, AI-augmented environment.