Senior Copywriter, Integrated Campaigns Creative

Salesforce, Inc.; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Salesforce, Inc. seeks a Creative Lead, Integrated Campaigns Creative, to guide a multidisciplinary team of designers and copywriters. You will translate product and audience priorities into compelling cross-channel campaigns for Missionforce and related initiatives.

You will partner with Missionforce Marketing and Creative leadership, balancing hands-on writing with strategic ideation, maintaining a high creative bar, and embracing generative AI to accelerate work.

Qualifications

• 8+ years of copywriting, creative development, art direction, or related work.
• Experience leading or mentoring creative teams is a plus.
• Portfolio showing writing, concepting, storytelling, and visual sense across channels.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters.
• Collaborate with Missionforce Product Marketing to translate priorities into creative.
• Balance leadership with hands-on writing and concepting.
• Develop integrated ideas with a strong visual POV with designers and writers.
• Guide creative from brief to execution with high standards of craft and brand consistency.
• Support creative across campaigns, digital, social, content, and events.
• Prioritize workload with Creative Operations and leadership.
• Partner with internal teams and agencies to provide clear direction.
• Present concepts and recommendations to stakeholders.
• Champion thoughtful use of generative AI to speed ideation and execution.

Skills

Copywriting

Creative development

Art direction

Storytelling

Education

BA/BFA in relevant field

Tools

Generative AI tools

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work.

The Integrated Campaigns Creative team translates Salesforce's products, technology, and customer moments into compelling cross-channel creative experiences and stories.

As Creative Lead, Integrated Campaigns Creative, you will support creative development for Salesforce's Missionforce marketing, serving as a key creative partner to Product Marketing (PMM) and the teams responsible for engaging Missionforce customers and audiences.

Missionforce is Salesforce's AI-powered platform for government, public sector, defense, and national security organizations. By bringing together trusted AI, data, and cloud technology, Missionforce helps agencies modernize operations, improve service delivery, and drive better outcomes for the communities and missions they serve.

This is a hands-on manager role for a copywriter by craft-an exceptional writer and conceptual thinker with a strong visual sensibility. You will develop a multidisciplinary team of designers and copywriters while staying close to the work: writing, shaping narratives, developing concepts, and partnering with designers to bring integrated ideas to life.

You and your team will translate Missionforce business priorities, product strategies, and customer needs into compelling creative across campaigns, digital, social, content, and events. You will partner with Missionforce Marketing, Creative leadership, Creative Operations, and agency partners to prioritize work, maintain a high creative bar, and thoughtfully leverage emerging AI tools to accelerate the creative process.

What You'll Actually Be Doing

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, and events.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

You're Our Person If...

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B, technology, government, or public sector experience is a plus.
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
• Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.