Creative Lead, Integrated Campaigns

Salesforce, Inc.; Atlanta (GA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce seeks a Creative Lead, Integrated Campaigns Creative, to shape and guide cross‑channel campaigns for Missionforce. You will lead a multidisciplinary team of designers and copywriters, translating complex product and government-focused priorities into compelling, human creative.

You will be hands-on with writing and concepting while mentoring talent, partnering with PMM and marketing teams, and driving innovative storytelling across digital, events, and social channels.

Qualifications

• 8+ years in copywriting, creative development, art direction, or related discipline.
• 4+ years leading or developing creative talent (designers/copywriters).
• Strong portfolio showing writing, storytelling, and visual work across campaigns.
• Hands-on copywriting with ability to write, concept, and develop narratives.
• Experience translating complex tech for government/public sector is a plus.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters.
• Translate business/product priorities into compelling creative with PMM and marketing teams.
• Balance people leadership with hands-on writing, concepting, and narrative development.
• Develop integrated ideas with designers and copywriters; connect verbal and visual thinking.
• Guide creative from brief through execution with high concept and craft standards.
• Support creative across campaigns, digital, social, content, events.
• Collaborate with internal teams, agencies, and production partners; provide clear direction.
• Present concepts to Creative leadership and stakeholders; advocate for AI-assisted ideation.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Creative leadership

Art direction

Storytelling

Visual sensibility

Portfolio excellence

Education

BA or BFA in Advertising/Marketing/Communications/Art/Writing/Design

Job description

Salesforce seeks a Creative Lead, Integrated Campaigns Creative, to shape and guide cross‑channel campaigns for Missionforce. You will lead a multidisciplinary team of designers and copywriters, translating complex product and government-focused priorities into compelling, human creative.

You will be hands-on with writing and concepting while mentoring talent, partnering with PMM and marketing teams, and driving innovative storytelling across digital, events, and social channels.