Creative Lead, Integrated Campaigns

Leadout Capital; Indianapolis (IN); On-site; USD 110,000 - 160,000; Full time

Job summary

Salesforce’s Global Brand & Creative team shapes the brand across marketing and creative work, delivering campaigns and experiences for Missionforce. The Integrated Campaigns Creative lead will mentor a multidisciplinary team of designers and copywriters, translating product strategies and customer needs into compelling, multi-channel creative.

You will collaborate with PMM, creative leadership, and agency partners to prioritize work, raise the creative bar, and leverage AI tools to accelerate

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or related discipline; B2B, tech, government, or public sector experience is a plus.
• 4+ years leading or developing creative talent, including designers and copywriters.
• Strong portfolio showing writing, storytelling, and visual sensibility across campaigns and channels.
• Hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• Strong visual point of view and ability to provide actionable feedback to designers.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas with designers and copywriters, connecting verbal and visual thinking and a strong visual point of view.
• Guide creative from brief through execution, maintaining high concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events and experiences.
• Collaborate with Creative Operations and leadership to prioritize workload and focus on high-impact work.
• Work with internal teams, agencies, and production partners, providing clear direction and feedback.
• Present creative concepts and recommendations to Creative leadership and cross-functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Creative leadership

Brand storytelling

Copywriting

Cross-functional collaboration

Presentation skills

Generative AI awareness

Education

Bachelor's degree in Advertising/Marketing/Communications or related field

Tools

Adobe Creative Suite

Figma

AI-assisted design tools

Job description

Salesforce’s Global Brand & Creative team shapes the brand across marketing and creative work, delivering campaigns and experiences for Missionforce. The Integrated Campaigns Creative lead will mentor a multidisciplinary team of designers and copywriters, translating product strategies and customer needs into compelling, multi-channel creative.

You will collaborate with PMM, creative leadership, and agency partners to prioritize work, raise the creative bar, and leverage AI tools to accelerate