Creative Lead: Integrated Campaigns & Copy

Salesforce, Inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking an experienced Creative Lead for Integrated Campaigns Creative within the Global Brand & Creative team. You will lead a multidisciplinary team, shaping narratives and visuals for Missionforce across campaigns, digital, social, and events.

You will translate business priorities into compelling creative, balance hands‑on writing with leadership, and drive a high creative bar while leveraging AI tools to accelerate the process.

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in‑house creative organization; B2B, technology, government, or public sector experience is a plus.
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
• Strong portfolio showing exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
• Hands‑on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• Strong visual point of view and ability to partner with designers and provide actionable feedback.
• Experience translating complex technology, product capabilities, and business priorities into clear, credible creative for government/public sector audiences is a plus.
• Strong partnership, presentation, communication, and prioritization skills in fast‑moving environments.
• Familiarity with generative AI and emerging creative technologies to accelerate ideation and execution.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching and feedback.
• Collaborate with Missionforce Product Marketing and Marketing teams to translate priorities into compelling creative.
• Balance leadership with hands‑on writing, concepting, and narrative development.
• Develop integrated ideas with designers and copywriters, linking verbal and visual storytelling.
• Guide creative from brief to execution with high standards for concept, writing, craft, and brand consistency.
• Support creative across campaigns, demand generation, digital, social, content, events, and experiences.
• Prioritize workload with Creative Operations and leadership to focus on high‑impact work.
• Collaborate with internal teams, agencies, and production partners, giving clear direction and feedback.
• Present concepts clearly to Creative leadership and cross‑functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation and execution.

Skills

Creative leadership

Copywriting

Concept development

Storytelling

Visual sensibility

Team management

Writing and editing

Pitching & presenting

Generative AI familiarity

Cross-functional partnership

Education

BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing or related field

Job description

Salesforce, Inc. is seeking an experienced Creative Lead for Integrated Campaigns Creative within the Global Brand & Creative team. You will lead a multidisciplinary team, shaping narratives and visuals for Missionforce across campaigns, digital, social, and events.

You will translate business priorities into compelling creative, balance hands‑on writing with leadership, and drive a high creative bar while leveraging AI tools to accelerate the process.